Privacy policy

Last updated: September 9, 2026

NOORÍ operates this website and online store, including all related content, features, products, services, and tools, to provide our customers with a curated shopping experience.

Our store is powered by Shopify, which provides the technology that allows us to operate our online store and deliver our services to you.

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, use our services, place an order, make a purchase, or otherwise communicate with us.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described below.

PERSONAL INFORMATION WE COLLECT

When we refer to "personal information," we mean information that identifies you or can reasonably be connected to you.

Depending on how you interact with our website and services, we may collect the following types of personal information:

  • Contact information: Your name, email address, phone number, billing address, shipping address, and other contact details.
  • Payment information: Payment card details, financial account information, transaction details, payment method, and payment confirmations. Payment information may be processed securely by our payment providers.
  • Account information: Username, password, preferences, and account settings if you choose to create an account.
  • Order and transaction information: Products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your previous orders.
  • Communications: Information you provide when contacting our customer service team or otherwise communicating with us.
  • Device information: Information about the device and browser you use, your IP address, network connection, and other technical identifiers.
  • Usage information: Information about how you interact with and navigate our website, including when and how you use our services.

HOW WE COLLECT YOUR INFORMATION

We may collect personal information from several sources, including:

  • Directly from you: When you create an account, place an order, contact us, subscribe to communications, or otherwise provide information to us.
  • Automatically: When you browse or interact with our website through cookies, pixels, and similar technologies.
  • From service providers: When third-party providers process information on our behalf to help us operate our website and services.
  • From third parties and partners: Where permitted by applicable law and where necessary to provide or improve our services.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information for the following purposes:

PROVIDING AND IMPROVING OUR SERVICES

We use your information to process and fulfill orders, process payments, arrange shipping, manage returns and exchanges, maintain customer accounts, remember your preferences, provide customer support, and improve your overall shopping experience.

We may also use information about your previous purchases or interactions with our website to recommend products or personalize your experience.

MARKETING AND COMMUNICATIONS

With your consent where required by law, we may use your information to send promotional emails, offers, product updates, and other marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails.

Please note that even if you opt out of promotional communications, we may still contact you regarding your orders, account, or other necessary service-related matters.

SECURITY AND FRAUD PREVENTION

We may use personal information to protect our website and customers, verify accounts, process secure transactions, identify and prevent fraudulent activity, and investigate potentially unlawful or harmful activity.

If you create an account with us, you are responsible for keeping your login information confidential. Please do not share your password or account credentials with others.

CUSTOMER SUPPORT

We use your information to respond to questions and requests, provide customer service, resolve issues, and maintain our relationship with you.

LEGAL AND REGULATORY REQUIREMENTS

We may process and disclose personal information where necessary to comply with applicable laws, regulations, legal processes, or valid requests from authorities.

We may also use information to enforce our terms, investigate potential violations, protect our rights, and defend our business or customers.

HOW WE SHARE YOUR PERSONAL INFORMATION

We may share personal information with trusted third parties when necessary to operate our business and provide our services.

This may include:

  • Shopify and service providers: Companies that assist with website hosting, payment processing, analytics, customer support, order fulfillment, shipping, cloud storage, and other business operations.
  • Marketing and advertising partners: Where permitted by applicable law, we may work with advertising and marketing partners to provide relevant advertising and promotional content.
  • Shipping providers: Information such as your name and shipping address may be shared with carriers to deliver your order.
  • Payment providers: Payment information may be processed by third-party payment providers to securely complete transactions.
  • Business partners and affiliates: Where necessary to operate and manage our business.
  • Legal and regulatory authorities: Where disclosure is required by law or necessary to comply with a valid legal request.
  • Business transactions: In connection with a merger, acquisition, restructuring, sale of assets, bankruptcy, or similar business transaction.

THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, platforms, or services.

If you choose to visit a third-party website, we recommend reviewing its privacy policy and terms before providing any personal information.

We are not responsible for the privacy practices, security, content, or policies of third-party websites that we do not control.

Any links to third-party websites do not necessarily mean that we endorse or are affiliated with those websites or their operators.

CHILDREN'S PRIVACY

Our website and services are not intended for children.

We do not knowingly collect personal information from children who are under the applicable age of majority in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us at support@noorilabel.com so that we can review and, where appropriate, delete the information.

DATA SECURITY AND RETENTION

We take reasonable measures to protect your personal information against unauthorized access, loss, misuse, or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure. For this reason, we cannot guarantee absolute security of your information.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, fulfill orders, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements and policies.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

  • Right to access: You may request information about the personal data we hold about you.
  • Right to deletion: You may request that we delete your personal information, subject to applicable legal requirements.
  • Right to correction: You may request that inaccurate or incomplete information be corrected.
  • Right to data portability: In certain circumstances, you may request a copy of your personal information in a commonly used and machine-readable format.
  • Right to object: You may have the right to object to certain types of processing.
  • Right to restrict processing: In certain circumstances, you may request that we limit how we process your personal information.
  • Right to withdraw consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time.

You may also have the right to opt out of certain forms of targeted advertising or data sharing, depending on the laws applicable to you.

To exercise your rights, please contact us using the information provided at the end of this Privacy Policy.

We may need to verify your identity before processing certain requests. This is done to help protect your personal information and prevent unauthorized requests.

We will respond to valid requests within the timeframe required by applicable law.

MARKETING PREFERENCES

If you receive promotional emails from us, you can unsubscribe at any time by clicking the unsubscribe link included in the email.

Even after opting out of marketing communications, you may continue to receive essential communications relating to your orders, purchases, account, or other transactions.

EUROPEAN ECONOMIC AREA & UK

If you are located in the European Economic Area (EEA) or the United Kingdom, you may have additional rights under applicable data protection laws.

These may include the right to object to or restrict certain processing activities and the right to withdraw consent where processing is based on consent.

You may also have the right to lodge a complaint with your local data protection authority if you believe your personal information has been processed unlawfully.

If you are located in the EEA or UK and have concerns regarding how your personal information is handled, we encourage you to contact us first so that we can assist you.

INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, stored, or processed in countries outside the country in which you live.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information, such as recognized contractual protections or other legally approved transfer mechanisms.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology, or applicable legal and regulatory requirements.

When changes are made, we will update the "Last updated" date at the top of this Privacy Policy.

We encourage you to review this page periodically to stay informed about how we handle your personal information.

COMPLAINTS

If you have any concerns or complaints about how we collect, use, or process your personal information, please contact us at support@noorilabel.com.

Depending on where you live, you may also have the right to submit a complaint directly to your local data protection authority.

CONTACT

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us at:

NOORÍ
Ulfsparregatan 45
553 22
Sweden

Email: support@noorilabel.com

For the purposes of applicable data protection laws, NOORÍ is responsible for the processing of your personal information as described in this Privacy Policy.